Heart Radio (not Local at all!)
While I was doing my usual trawl of radio related news, I came across this article on RadioToday. During the recent weather, radio stations became more important as listeners hopefully realised that they could get so much local information (or try to) on the platform. I’ll quote the section which stood out for me.
On the south coast (an area hit by the Heart re-brand in 2009), Managing Director of independent station Juice 107.2, Ryan Heal, saw a 400 percent rise in traffic and found the weather to be a huge opportunity to claim audience. He told RadioToday.co.uk that “all stations managed to cover things in breakfast – but once our competitors switched to networked programmes, we were the only commercial station able to cover the local effects of the weather all day. This was a real moral victory for the ILR’s over larger networks”.
Juice 107.2 is a station based in Brighton, and this is an example of how the recent Heart network creation has affected listeners. Heart now own 33 regional stations across the UK, after they rebranded the old One Network in 2009. The recession has clearly played a part in how they now operate because the following things are noticeable:
- All stations within the network have the same look and feel website.
- The breakfast show, afternoon show, and the drive time shows are produced and broadcast from the said region (i.e Whitstable in Kent for Heart Kent Breakfast), but the rest of the shows are broadcast from Leicester Square in London, which is also home to Capital Radio amongst others.
- My personal opinion is that the old One Network stations had a unique sense of localness, which made me a happy listener to Invicta FM.
So going back to the original point that the local independent station, Juice FM 107.2 , was able to provide more accurate information on a more regular basis, because they are truly in the heart of the community. When the Heart local shows switched back to networked schedule, there is no “localness” about the venture and worryingly, it is something which is not going to stop because of the economic climate. ]
The UK might be going through a cold snap, but it’s summer in South Africa and the heat is on as England attempt to defeat the Proteas in the final test match!
I even managed to catch Chris Bleach on Fused Again! on Pure FM thanks to this Internet Radio!
Only, due to me not paying attention to the keyboard, instead of www.facebook.com, I ended up going to http://vvvvvvfacebook.com/
Every Internet user has their own way of using the online medium for their purposes. But I’ve been fascinated by RSS and how it works.
With Freshers’ Week being 3 weeks away, I’ve spent a lot of time of late taking part in the redevelopment of the
, the system is now works, and there are a couple of small but annoying bugs which need to fixed, but overall, this is another step in the development of a radio stations website!